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Research papers

Mind mapping

This essay takes up the question: "How is brand represented in the consciousness of the consumer? And on the basis of this starting point, how can the different expressions or manifestations of brand be explained?" This exploration is based upon the...

Catalogue: Seminar 1996: The Big Brand Challenge
Author: Rudolf Sommer
Company: RSG Marketing Research
June 15, 1996
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Citation

Sommer, R. (1996a, June 15). Mind mapping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mind-mapping


Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

Until recently, the German pharmaceutical market was hardly subject to any changes which resulted from a general economic development or the population's changed attitude as to values in general. As far as the Federal Republic of Germany is...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1983
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Citation

Sommer, R. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry


Research papers

Trends in life style and their application for publishing

Today, trend research can no longer be conceived in terms of updating motivations, attitudes and interests, but must also be understood as determination of reaction patterns to given environmental conditions. Based on continuous observation of the...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1981
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Citation

Sommer, R. (1981a, June 15). Trends in life style and their application for publishing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trends-in-life-style-and-their-application-for-publishing-